Is your dental office struggling with getting more patients? Then chances are, you're not using the right digital marketing tactics.
If you're not already using local SEO and business directories as part of your dental marketing strategy, then it's time to make some changes.
We're going to take a look into how you can growth hack your dental marketing to grow your office faster.
Use Click to Call Ads in Your Dental Marketing Strategy
More than half of organic search visits in America are conducted on a mobile device. This means your prospects are likely searching for your services using their smartphone.
Making it easy for them to contact your dental office right from the search results is an excellent way to get more calls. You can do this using click-to-call ads.
You've likely seen this in Google search results -- you see an ad with a phone number and when you click it, your phone dials it.
What's great about ads is that you can spearhead your competition who are relying only on organic search. With paid ads, your dental office listing will sit at the top of search results, which means more clicks for you.
Add Google My Business to Your Dental Marketing
Another way to make it to the top of search results fast is to claim or create your Google My Business listings. By having listings in one (preferably all) business directories, it will increase the odds of locals finding you.
You also have Google's local 3 pack on your side, which sits above all the other listings in the search results. Searchers will be able to click on your listing and click the button to call this way.
Now, to make it to this spot, you're going to need to optimize your listing. You can do this by including local keywords and completely filling out your profile. Also, be sure that your NAP (name, address, phone number) details are correct and consistent with what's on your website and other listings.
This is an effective dental marketing strategy that works best when you have listings on dozens of directories. Lucky for you, there are tools like GoSite you can use to create and update all of your listings at once.
Target Locals with Facebook Ads
Facebook, Instagram, and other social media platforms offer PPC ads. You can develop campaigns for your dental marketing to get your business seen by more locals.
There are billions of people using this platform, so the odds of your prospects seeing your ad are pretty high. You can set up your campaign to target specific groups of people based on criteria, such as their location and interests.
Integrate Online Booking Tools
Your dental marketing campaign should focus on enhancing the customer experience (before they even become one of your patients). We already discussed how you can make contacting your dental office easier.
Next, you can add the online booking feature, which can convert more leads. Imagine this scenario:
A local searcher finds your Google My Business listing (maybe using voice search) and clicks on your website link. They like what they see and decide to book an appointment through your listing.
This is possible when you're using GoSite's placement tool. You can manage your listings, appointments, and patient interactions right through your dashboard.
Integrate Chatbots into Your Dental Marketing
Since we're on the topic of improving the customer experience, why not solidify your dental office with a chatbot? This is convenient for both you and your prospective patients.
They'll be able to talk to someone (albeit a robot) when your office is closed for the day. So no need to pay for a 24-7 call service. Your chatbot can assist users with finding more information and scheduling calls with your office.
It's a dental marketing hack you don't want to overlook, especially with most of today's consumers expecting around-the-clock service.
Manage Your Online Reviews
There's no way to succeed in dental marketing if you're ignoring your online reviews. You have your business listings set up in directories, which means patients can now connect reviews with your business.
This can be a good and bad thing, depending on how you handle it. Raving reviews will help earn you more business. But if you're not careful, negative reviews can deter folks from calling your office.
Now, there's no way to prevent bad reviews, however, there are methods you can use to soften the blow. Responding to reviewers shows you care and are willing to work things out with disgruntled patients. You can also flag bad reviews that are submitted by fakes (those you never serviced).
GoSite steps in again as a great tool for managing the reviews on your listings. You can see and reply to users in real-time.
Grow Your Office with Dental Marketing Growth Hacks
It's not difficult to attract more locals to your dental office. You just have to know which dental marketing hacks to implement. With this list, you have everything you need to get started building your visibility.
So give them a try and see which work the best for you.
If you'd like to learn more about local search, then download our free guide to help you get started!